However, the truth is that there is no all encompassing answer on the topic of how to promote your music. This is because you or the band you are playing in are likely facing many unique challenges that would need to be overcome before you could gain more fans and effectively promote your music. The good news is, whether you are just starting in the music business or are a seasoned pro, being able to get more music fans and promote your music really comes down to reaching the following three goals:

1.   You have to get more people to check out your music.

2.   You need the people who check out your music to give you some kind of support (either by buying your music, coming out to your shows, purchasing products your release, etc.)

3.   You need to turn your fans into FANATICS to where they will tell others (on their own) about how great you and your music are.

No matter what it is that you are trying to achieve in the music business, the three goals mentioned above will apply to anything you do as long as you are trying to develop a strong relationship with your fans.

These goals may all seem to be separate from one another; however, they are in fact all connected. Once you are able to achieve success with any single one of them, you will greatly improve your chances for success with any of the others. As soon as you truly ‘get’ this basic truth, you will find it much easier to be productive in your efforts.

In order to achieve great success as you promote you music to your fans, you must learn how to think in a strategic manner rather than just taking inconsistent and isolated actions (a mistake that most musicians and bands make). Instead of trying to find a general formula that you can apply to help you get more fans for your music, you need to begin thinking in the same manner as most professional musicians. While training other musicians to succeed in their music careers, I help them understand how to find creative ideas that they can apply in their own music career in order to quickly gain more music fans. Once you gain the ability to think this way in your own music career, it will become much easier for you to overcome any obstacles that stand in the way of your promotional efforts.

To illustrate what I mean and give you various steps (that you can take right now to get more music fans), here are some quick and easy things you can do to accomplish all three of the music promotion goals mentioned above.

However, before I discuss this in more detail, you will be able to get much more benefit from reading this article if you take the time (right now) to assess your current understanding of how to attract music fans. Take this free test on how to promote a music career now before you read the following sections of this article. Open a separate tab in your browser now, finish the assessment and then come back when you are done.

Now that you have measured your current music promotion abilities, I am going to show you a few ways to promote your music. While you are reading, try to think creatively and focus on the ‘style’ of thinking that makes up the foundation for these ideas rather than just the ideas themselves. This will help you to better understand what makes them effective and how you can use them in your own music career.